Artiste Allies with Thailands Phurua Natural Oils

Artiste Flavor/Essence, Inc. has announced its strategic alliance with Thailand-based manufacturer Phurua Natural Oils (PNO). The partnership will concentrate on North American marketing and distribution of PNOs exotic line of premium quality natural oils.

Dumont, NJ December 5, 2004 -- Artiste Flavor/Essence, Inc. has announced its strategic alliance with Thailand-based manufacturer Phurua Natural Oils (PNO). The partnership will concentrate on North American marketing and distribution of PNOs exotic line of premium quality natural oils.

PNOs products are characterized by their special preparation process, performed at ambient temperature using state-of-the-art technologies, and without the use of high-vacuum, alcohol or hexane. Their proprietary processes retain all of the most fragile and sensitive components of natural essences, many of which are typically lost through traditional refinement methods. PNOs techniques also yield extraordinary purity, leaving behind the often-undesirable impurities such as waxes and/or resins.

Many of PNOs products are generally familiar to American markets, including rose, ginger, cinnamon and baies rose, yet PNOs versions are quite unique in profile compared to similar ingredients familiar to US manufacturers. So they offer outstanding opportunities in new product development, especially in the creation of fine fragrances.

According to Artiste President Joe Raimondo, The driving force behind our alliance with Phurua is our ongoing search to identify original, innovative new sources for flavor and fragrance ingredients, and to introduce them into markets where they were previously unknown or unused. The objective is to enhance the ability of our clientele of leading ingredient-systems developers to discover greater creative latitude, as well as marketing differentiation in a highly-competitive marketplace.

PNOs oils permit our customers to offer their customers scent qualities unobtainable anywhere else. After all, sometimes the best way to create a revolutionary new fine fragrance is to begin with aroma ingredients that are significantly better or different from what anyone else is using now, or has ever used. That is Artistes mission and PNO is an ideal partner.

Artiste Flavor/Essence is headquartered in Dumont, New Jersey. Artiste markets a wide array of ingredients to the fragrance and flavor industries, specializing in botanicals, essential oils, citrus products and aroma chemicals.

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